At school, in the workplace and everyday life, arguments are one of the most important ways to communicate. Academics, business people, scientists, and other professionals make arguments to determine how to think about and solve problems and get others to believe what they are not doing. Not only are arguments dominated by writing training, but writing arguments is also essential for college students.
A community that values arguments is how scholarly communities communicate and exchange. Biologists, for example, do not collect data or write analyses of results because they want to fight with other biologists but because they disagree with the ideas of other biologists. Instead, they advance their arguments by exchanging research findings and new thinking on topics.
When historians make an argument, they build it up from other historians who came before them. Competent corporate communicators know how important it is to incorporate emotions into their compelling messages. Most people justify their business decisions with the solidity of ideas, not feelings.
Smart corporate communicators are aware that their target group has strong emotional ties to competing ideas, products and services. While they appreciate the role of reason in business and consumer decisions, they understand that opposition to an idea, a product or a service can be emotional. Although they know that there is a place for reason in a business or consumer decision, they also understand that resistance to the idea, product or service can often be emotional.
Smart corporate communicators know how important it is to incorporate emotions into their compelling messages. They are aware that their target group has a strong emotional attachment to competing ideas, products and services.
Although internal persuasive messages tend to be direct and explicit, they also tend to be based on logical appeals.
External persuasive messages tend to be, by contrast, more indirect and implicit, and they also tend to be based on emotional appeals. Internal and external convincing messages differ in this way (see Table 9.9). One is a well-written message that makes a powerful statement, opens up avenues of communication that lead to acceptance and acceptance of your ideas. The action you can conclude that a clear message is a call to action that asks your reader to take a certain step (e.g., buying a product or service) by accepting an idea.
One of the best strategies to personalize compelling messages is to choose a voice. Either you, we or an ID voice (the impersonal voice introduced in Chapter 2). Your voice is most effective for sending compelling external messages to customers or customers, as it emphasizes the benefits they receive from your product or service. In some cases, it is also appropriate to use an external persuasive message to highlight the benefits for readers.
Table 6.1 Characteristics of critical thinkers Openness Critical thinkers are open and receptive to ideas and arguments with which they disagree. They reserve judgment on messages until they have examined the claims, logic, reasoning and evidence used. They are fair enough to understand that a message, even if it deviates from their thoughts, must not be false or flawed.
Listening becomes more complicated when messages contain emotionally charged information. We should strive not to be distracted by the noise of others but by the inner noise of our preconceived ideas.
People tend to feel obliged to pay when other people receive something of value.5Haniz used the principles of reciprocity and scarcity. 3 His message recruited credit union members in various ways for the Hope Walkathon.
Consistency is based on the idea that people tend to comply with an explicit commitment. When people make it a reciprocal relationship between the credit union and its members by providing various free items such as T-shirts, water bottles and cancer guides to members willing to participate in the hike.